When a user preforms a Google Search, there are a millions of results, that come up for just about every product or business that you can think of. Anywhere from 100 to 10,000,000 search results display that Google thinks are relevant to the words that the user chose to type in.
- Phoenix SEO Company # 1
- Phoenix SEO Company # 2
- Phoenix SEO Company # 3
- "Your Business"
- Phoenix SEO Company # 1,000,000
Google does this by monitoring the kind of wording that you use on your site. Google is looking for certain "Keywords", to understand what type of business or product you serve. This process is the same no matter what type of business or product you have. "Phoenix Hair Salon", "Houston Electrician", "Tax Preparation Company", etc …
Find Your Category
Your task, is choosing Keywords that are relevant to your type of business and location, pretty much, you are finding out what business category you fall into. Example: Plumber, Electrician, Medical Company, Artist, Tax Preparer, etc … Phoenix, Dallas, Houston, etc …
Business Type – Location
SEO Company: – Phoenix, AZ
Find Your Keywords
Once you find out what category you fall into, you do a deep search to find out what the most popular words or "keywords" are that people are using when they are looking for a business like yours. You want to find out which set of words bring in the most high-quality-targeted traffic. By targeted, I mean traffic that is actually looking to buy the product or service they are looking for.
For Example: Let's use the Keywords "Phoenix SEO Company", which is a very popular keyword for Seo Companies in Phoenix, AZ. Here is the estimated traffic that Google says, is looking for this term.
Believe it or not, there are a lot of different variations of words that people use when they are looking for local businesses. For Instance: If someone were looking for the "Phoenix SEO Company". You would think they would type in that exact phrase, but this is not necessarily true in most cases. Some people might type in "SEO Company Phoenix", which would have a completely different amount of searches per month.
Either way, you find out which words suit your site the best and optimize it to populate higher in the Google Search Results. See, those terms are so closely related together but have completely different amounts of traffic that come in. You are going to want to optimize you're site for the most popular variations of Keywords possible.
Optimize your Website
You basically, just add the words that you just found and implement them into the text of your site and make sure that the titles of your pages, description, pictures, and posts have the same keywords in them. Make sure that your text on each page that you are trying to SEO is at least 300 words and contains your keyword in it at least 2 – 4 percent of time. 300 words = 6 times.
If you think about it, we are just creating a couple of different ways for Google to realize that you are a "specific type of business" that offers a "specific type service" in a "specific location".
Add The Power
You then add power to your website by sharing it on Social Media Networks, Web 2.0 sites, and Directory sites, Article Writing, etc … that further lets Google know what type of business you are and what type of reputation and history you have online. It's as simple as that.
Wait it Out
The reason it takes quite a bit of time to rank highly for certain keywords is because there is so much competition. Believe me, you are not the only ones trying to optimize people websites for the search engines to get # 1 on Google. It's only a matter of time before you get your ranking up though; the more links that you build the higher you rank in the search engine results.